Our prospective customers are far more likely to want to engage with us if they believe that they are likely to learn something valuable from us. Most … [Read more...] about The keys to engaging our stakeholders
Here are our top 3 most popular posts from 2018
Every year on the Membrain blog, we publish more than 100 articles. Of those 100, a few inevitably rise to the top in popularity. … [Read more...] about Here are our top 3 most popular posts from 2018
Sales Talent Is A Problem, Is It Worth Solving?
I just read a provocative post. Sales Talent Is A Problem, Is it Worth Solving, by the folks at CSO Insights. It’s an interesting view, in the … [Read more...] about Sales Talent Is A Problem, Is It Worth Solving?
Software pricing is annoying but it doesn't have to be that way
What follows is not a true story, except that it is. … [Read more...] about Software pricing is annoying but it doesn't have to be that way
Six Simple Steps to Pipeline Predictability
It’s very common for companies we work with to have a pipeline management and review process in place. It’s also very common for us to … [Read more...] about Six Simple Steps to Pipeline Predictability
How to engineer stories that sell for you
An interview with Mike Adams, author of Seven Stories Every Salesperson Must Tell … [Read more...] about How to engineer stories that sell for you
