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George Brontén

How to engineer stories that sell for you

George Brontén - 12 December 2018

An interview with Mike Adams, author of Seven Stories Every Salesperson Must Tell … [Read more...] about How to engineer stories that sell for you

In Examining 27,357 Wins, 95% Of Sales People Did This One Thing!

George Brontén - 9 December 2018

Over the years, we’ve seen a lot of research, and collected our own data and analytics on what causes sales professionals to win. We’ve … [Read more...] about In Examining 27,357 Wins, 95% Of Sales People Did This One Thing!

Is your CRM an Epic-level failure?

George Brontén - 5 December 2018

Atul Gawande is best known for his work in reducing patient death rates by 47% by implementing the simple practice of mandatory checklists among the … [Read more...] about Is your CRM an Epic-level failure?

The illusion of the expert buyer

George Brontén - 2 December 2018

One of the most dangerous mistakes we can make as sales people is believing that our customer – and particularly the sponsor we have been … [Read more...] about The illusion of the expert buyer

How to sync the brains of buying committees and make the sale

George Brontén - 28 November 2018

Take several mechanical metronomes and set them to tick at different speeds, so that you create a chaos of random sound. Tick tick tock ticktick tick … [Read more...] about How to sync the brains of buying committees and make the sale

Golden Nuggets from the CSO Insights 2018 Sales Talent Study

George Brontén - 25 November 2018

I had a chance to review the CSO Insights 2018 Sales Talent Study and extracted some fascinating data. I thought it might be interesting to take their … [Read more...] about Golden Nuggets from the CSO Insights 2018 Sales Talent Study

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