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George Brontén

Don't Let The Buying Journey Turn your salespeople into lapdogs

George Brontén - 19 June 2019

I admit, I’m not a dog person. But those little lapdogs some people carry around are kind of cute, especially when they do little tricks like … [Read more...] about Don't Let The Buying Journey Turn your salespeople into lapdogs

If You Don’t Understand It How Can You Manage It?

George Brontén - 16 June 2019

Even companies that enjoy the luxury of clearly superior products, realise that those products will not sell themselves. … [Read more...] about If You Don’t Understand It How Can You Manage It?

Why Sales Coaching Needs to Get Closer to the Individual

George Brontén - 12 June 2019

Have you heard the phrase, “Never in the history of calming down, has anyone ever actually calmed down, by being told to calm down”? … [Read more...] about Why Sales Coaching Needs to Get Closer to the Individual

A Progressive Approach to Qualification (that isn't BANT)

George Brontén - 9 June 2019

Like a growing number of other commentators, I have come to believe that the traditional BANT (Budget, Authority, Need and Timeframe) approach to … [Read more...] about A Progressive Approach to Qualification (that isn't BANT)

Here's how to reduce friction in sales

George Brontén - 5 June 2019

“The mitigation of friction which impedes sales.”That’s Bob Britton, in a guest post on this blog, defining sales enablement. While … [Read more...] about Here's how to reduce friction in sales

The MOST important thing to know about sales enablement

George Brontén - 2 June 2019

It’s not often that a piece of research comes out that really shakes the sales game. Recently, I believe that a CSO Insights report did just … [Read more...] about The MOST important thing to know about sales enablement

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