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George Brontén

How poor sales tactics destroy sales with bad evolution

George Brontén - 26 June 2019

Far off the coast of Ecuador, deep in the South Pacific Ocean, lies a collection of tiny, remote islands called the Galapagos. There in that ocean, in … [Read more...] about How poor sales tactics destroy sales with bad evolution

Four Components to Optimize Your Sales Organization

George Brontén - 23 June 2019

A while back, I gave a presentation at the ESA Leadership Summit on ways to optimize a sales organization. The four components and main points I … [Read more...] about Four Components to Optimize Your Sales Organization

Don't Let The Buying Journey Turn your salespeople into lapdogs

George Brontén - 19 June 2019

I admit, I’m not a dog person. But those little lapdogs some people carry around are kind of cute, especially when they do little tricks like … [Read more...] about Don't Let The Buying Journey Turn your salespeople into lapdogs

If You Don’t Understand It How Can You Manage It?

George Brontén - 16 June 2019

Even companies that enjoy the luxury of clearly superior products, realise that those products will not sell themselves. … [Read more...] about If You Don’t Understand It How Can You Manage It?

Why Sales Coaching Needs to Get Closer to the Individual

George Brontén - 12 June 2019

Have you heard the phrase, “Never in the history of calming down, has anyone ever actually calmed down, by being told to calm down”? … [Read more...] about Why Sales Coaching Needs to Get Closer to the Individual

A Progressive Approach to Qualification (that isn't BANT)

George Brontén - 9 June 2019

Like a growing number of other commentators, I have come to believe that the traditional BANT (Budget, Authority, Need and Timeframe) approach to … [Read more...] about A Progressive Approach to Qualification (that isn't BANT)

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