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George Brontén

Why you should stop spending so much on technology

George Brontén - 11 December 2019

In almost every industry, technology spend continues to increase year over year, and sales is no exception. Currently, some companies spend more than … [Read more...] about Why you should stop spending so much on technology

Sales Process and Why So Many Salespeople Lose Their Way

George Brontén - 8 December 2019

Recently I was on Interstate 90, the MassPike, driving home from the airport in a wind-driven rainstorm. It was so bad I couldn't see the white lines … [Read more...] about Sales Process and Why So Many Salespeople Lose Their Way

Just how much is your organizational knowledge worth?

George Brontén - 4 December 2019

You probably know or can put your hands on metrics for a lot of aspects of your sales organization. For instance, you know how much your salespeople … [Read more...] about Just how much is your organizational knowledge worth?

Sales people need to act like personal trainers, not bartenders

George Brontén - 1 December 2019

In a recent article for the CEB, Andrew Kent posed the question “Are your reps bartenders or personal trainers?” It’s a great … [Read more...] about Sales people need to act like personal trainers, not bartenders

Are limiting beliefs undermining your success?

George Brontén - 27 November 2019

Every sales manager has encountered a salesperson who just can’t seem to “get it.” This is the underperforming team member you work … [Read more...] about Are limiting beliefs undermining your success?

Is the Motivation Pendulum Swinging Back?

George Brontén - 24 November 2019

If it isn’t obvious from my many posts using the Objective Management Group’s database, I love to mine facts on salespeople. I’m … [Read more...] about Is the Motivation Pendulum Swinging Back?

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