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George Brontén

Just how much is your organizational knowledge worth?

George Brontén - 4 December 2019

You probably know or can put your hands on metrics for a lot of aspects of your sales organization. For instance, you know how much your salespeople … [Read more...] about Just how much is your organizational knowledge worth?

Sales people need to act like personal trainers, not bartenders

George Brontén - 1 December 2019

In a recent article for the CEB, Andrew Kent posed the question “Are your reps bartenders or personal trainers?” It’s a great … [Read more...] about Sales people need to act like personal trainers, not bartenders

Are limiting beliefs undermining your success?

George Brontén - 27 November 2019

Every sales manager has encountered a salesperson who just can’t seem to “get it.” This is the underperforming team member you work … [Read more...] about Are limiting beliefs undermining your success?

Is the Motivation Pendulum Swinging Back?

George Brontén - 24 November 2019

If it isn’t obvious from my many posts using the Objective Management Group’s database, I love to mine facts on salespeople. I’m … [Read more...] about Is the Motivation Pendulum Swinging Back?

Here's how to be less like a predator and more mycorrhizal fungus

George Brontén - 20 November 2019

Every sales leader appreciates a great salesperson who can “hunt” and "close more logos” than anyone else. But in the complex b2b … [Read more...] about Here's how to be less like a predator and more mycorrhizal fungus

Predictable Buying

George Brontén - 17 November 2019

We spend lots of time and money trying to create predictable revenue, increasing the predictability of our sales approaches. We constantly engineer, … [Read more...] about Predictable Buying

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