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George Brontén

Are we calling our customers by the wrong words?

George Brontén - 25 December 2019

Every sales professional knows better than to make the cringe-worthy mistake of calling a customer by the wrong name. But it occurred to me recently … [Read more...] about Are we calling our customers by the wrong words?

The Harder the Questions; The Easier the Sale

George Brontén - 22 December 2019

Have you ever left a sales appointment and wished you had said something else? Or have you ever debriefed a sales rep’s call and find they … [Read more...] about The Harder the Questions; The Easier the Sale

How your sales technology should support sales training

George Brontén - 18 December 2019

How would you feel if I told you that for every dollar you spend on sales training, you may as well be throwing 80 cents of it into a bottomless pit? … [Read more...] about How your sales technology should support sales training

Keys To Success In The New Year!

George Brontén - 15 December 2019

December is always ripe for prognostication and advice for success in the New Year. Pundits, consultant, vendors of Sales/Marketing automation tools … [Read more...] about Keys To Success In The New Year!

Why you should stop spending so much on technology

George Brontén - 11 December 2019

In almost every industry, technology spend continues to increase year over year, and sales is no exception. Currently, some companies spend more than … [Read more...] about Why you should stop spending so much on technology

Sales Process and Why So Many Salespeople Lose Their Way

George Brontén - 8 December 2019

Recently I was on Interstate 90, the MassPike, driving home from the airport in a wind-driven rainstorm. It was so bad I couldn't see the white lines … [Read more...] about Sales Process and Why So Many Salespeople Lose Their Way

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