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George Brontén

How to get better results out of AI for your sales team

George Brontén - 15 January 2020

Artificial Intelligence (AI) is all the rage in sales right now. But in my conversations with sales leaders, I’ve learned that AI is rarely … [Read more...] about How to get better results out of AI for your sales team

Time Available For Selling

George Brontén - 12 January 2020

Without a doubt, sales people have a lot of things that distract them from being engaged with customers. The majority is probably imposed by their … [Read more...] about Time Available For Selling

How to Set 2020 Goals Your Team Will Actually Meet

George Brontén - 8 January 2020

As we move into the first quarter, many of us are focused on and excited about our goals for the year – whether they’re personal, … [Read more...] about How to Set 2020 Goals Your Team Will Actually Meet

A Tale of 3 Squirrels and Their Human Counterparts in Sales

George Brontén - 5 January 2020

It was rainy and cool so the leaves are dropping from the trees, the peak color has passed and it's time to focus on something else. Speaking of … [Read more...] about A Tale of 3 Squirrels and Their Human Counterparts in Sales

Why won't your salespeople do what they know to do?

George Brontén - 1 January 2020

Sometimes, poor sales performance is due to a lack of skills or knowledge. But sometimes, salespeople know what to do, they know how to do it, and … [Read more...] about Why won't your salespeople do what they know to do?

Stretching your customer's value gap

George Brontén - 29 December 2019

Whenever your customer sees little meaningful difference between their current situation and their future potential, they will be inclined to stick … [Read more...] about Stretching your customer's value gap

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