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George Brontén

How to create outstanding sales growth with channel partners

George Brontén - 8 July 2020

Channel partners can be a major source of high-profit revenue growth with the right business model. A great channel partner operates as an extended … [Read more...] about How to create outstanding sales growth with channel partners

Answering your customer’s three critical questions

George Brontén - 5 July 2020

In today's challenging and uncertain business climate, your customers have good reason to be cautious. They are unlikely to initiate new projects … [Read more...] about Answering your customer’s three critical questions

Some customers are more important than others.

George Brontén - 1 July 2020

In sales and marketing, we often talk about customer segmentation in the context of prospecting. The practice often starts with dividing potential … [Read more...] about Some customers are more important than others.

Are sales managers coaching reps to the right outcomes?

George Brontén - 28 June 2020

What is more important in sales, closing deals or building pipelines? I would say the answer is both, but the actions of sales people on average seem … [Read more...] about Are sales managers coaching reps to the right outcomes?

How to survive the pandemic as a sales trainer

George Brontén - 24 June 2020

Almost nobody expected 2020 to turn out like it did. At the end of 2019, we were all dutifully making our annual plans for the coming year, projecting … [Read more...] about How to survive the pandemic as a sales trainer

Customer experience management – sustaining symbiotic value

George Brontén - 21 June 2020

Client loyalty can eventually span a lifetime, but to make it more attainable, we should take it one step at a time. Whatever situation we’re … [Read more...] about Customer experience management – sustaining symbiotic value

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