In science, according to a quote attributed to Albert Einstein, “everything should be made as simple as possible, but no simpler.” This … [Read more...] about How to make complex sales as simple as possible but no simpler
Can a Sales Process Help Sell Value?
Discounting and selling in bad economic times seem to go hand in hand, and they shouldn’t. Selling value is the way to avoid discounting. The … [Read more...] about Can a Sales Process Help Sell Value?
How to make your sales process as compelling as a tree
There’s an Oxel tree standing beside an ancient fisherman’s shack on the Swedish island of Gotland. Although the shack is just a single … [Read more...] about How to make your sales process as compelling as a tree
This is why some B2B customers are still buying in the current climate
There’s no doubt that the vast majority - if not all - of discretionary, could-put-it-off until later B2B purchases are being deferred in the … [Read more...] about This is why some B2B customers are still buying in the current climate
How and why fear is sabotaging your sales
Salespeople can be some of the most fearless people in the world. It takes guts to pick up the phone again after you’ve been told … [Read more...] about How and why fear is sabotaging your sales
Your competition isn’t who you think it is
I was involved in a discussion with a team on a very large opportunity. It seemed an inordinate part of the discussion focused on the competition. … [Read more...] about Your competition isn’t who you think it is
