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George Brontén

How to drive new behaviors at scale, one trainer’s story

George Brontén - 2 September 2020

When it comes to sales performance improvement, driving behavior change is one of the stickiest challenges of them all. How do you get the people in … [Read more...] about How to drive new behaviors at scale, one trainer’s story

Avoid the pot bunkers of selling

George Brontén - 30 August 2020

The LPGA has a new AIG Women’s Open Champion in Sophia Popov – A first-time winner! I will get to why it matters after I set the stage. As … [Read more...] about Avoid the pot bunkers of selling

How to choose your CRM for B2B Sales Effectiveness

George Brontén - 26 August 2020

Choosing a CRM is a major decision that will impact every aspect of your sales performance. Choose the right CRM, and your team will be enabled to … [Read more...] about How to choose your CRM for B2B Sales Effectiveness

Never let a good crisis go to waste

George Brontén - 23 August 2020

As Winston Churchill was working to establish the United Nations after World War Two, he observed that leaders should “never let a good crisis … [Read more...] about Never let a good crisis go to waste

How to unlock the double black box of sales data

George Brontén - 19 August 2020

Never in the history of sales, have sales organizations had access to so much data. Yet when I talk to company leaders, many are frustrated by the … [Read more...] about How to unlock the double black box of sales data

Seven factors that separate winners from losers in an economic downturn

George Brontén - 16 August 2020

No one has missed the global crisis we are in right now. A crisis that caused countries to completely close their borders, caused the worst stock … [Read more...] about Seven factors that separate winners from losers in an economic downturn

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