Note: this article first appeared at the European Business Review. You can access it here. By Frank Cespedes and Ben Plomion For years, digital … [Read more...] about Navigating the Future of Online Advertising with WEB3
AI, ROI, and Sales Productivity
Note: this article first appeared in Top Sales Magazine, which you can find here. Artificial intelligence (AI) is now a loose term for many … [Read more...] about AI, ROI, and Sales Productivity
Get Ready to Sell
Please note that this article originally appeared in Top Sales Magazine September 2020 edition. Digital access can be found here. The long-term … [Read more...] about Get Ready to Sell
Reframing Value in a Crisis
Please note that this article first appeared in Top Sales Magazine July 2020 and is written by Frank Cespedes and David Hoffield. Cascading … [Read more...] about Reframing Value in a Crisis
Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation
Interview, “Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation” [Chapter 4 of Pricing Strategy … [Read more...] about Frank Cespedes: The Role of the Sales Force in Pricing Strategy Implementation
Media Bias? But Not What You Think It Is
Frank Cespedes: Media Bias? But Not What You Think It Is. This article originally appeared on Medium on May 18, 2020. Media Bias? But Not What You … [Read more...] about Media Bias? But Not What You Think It Is
