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Bob Apollo

Successful Selling = Intelligent Choices, not Fixed Formulas

Bob Apollo - 12 February 2019

I’ve just spent a few minutes completing the annual survey from one of the world’s most widely respected sales training organisations. Of … [Read more...] about Successful Selling = Intelligent Choices, not Fixed Formulas

No sales plan survives first contact with the customer

Bob Apollo - 6 February 2019

Military leaders have long recognised the importance of planning. But they have also recognised that it is the act of planning, rather than the plan … [Read more...] about No sales plan survives first contact with the customer

The sales methodology that outperforms all others

Bob Apollo - 4 February 2019

Every established sales methodology attracts its own fan base. Some are fans of SPIN®, others Challenger®, Miller-Heiman, Sandler, … [Read more...] about The sales methodology that outperforms all others

Is your sales pipeline full of fatbergs?

Bob Apollo - 11 January 2019

The sewer systems of of our towns and cities are struggling to cope with a phenomenon known as the “fatberg”. These fatbergs are formed by … [Read more...] about Is your sales pipeline full of fatbergs?

Selling incremental improvement isn’t enough!

Bob Apollo - 4 January 2019

If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” necessity, then … [Read more...] about Selling incremental improvement isn’t enough!

Account Based Everything: a foundation for partnership

Bob Apollo - 20 December 2018

Account-Based Marketing (and its all-embracing cousin “Account Based Everything”) has been touted by its promoters as a miracle cure … [Read more...] about Account Based Everything: a foundation for partnership

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