I know… it’s a sensitive question: Are you experiencing challenges in hiring a sales enablement leader? Do you have the feeling that you get too many candidates who are actually more like sales trainers, program managers or sales coaches – not actual leaders who can effectively build and run a broader and more strategic sales enablement team?
I want to address these questions based on many client experiences that show there is no clarity around the “sales enablement leader” role. Even if there is clarity on sales enablement and the fog around sales enablement has been cleared, it doesn’t necessarily mean that there is an equal amount of clarity on what makes a sales enablement leader, especially in how the role is different from more traditional roles such as a sales trainer.
This blog is for all sales leaders who are having a hard time hiring a sales enablement leader. (Click to
