Are you eagerly looking forward to when you can meet face to face with customers? Maybe you’re craving the days when work wasn’t solely digital: getting up at 6 am, traveling outside your home, dodging traffic, and barely making it to your next client meeting on time – then ending your day with a client dinner or returning emails in the evening. OMG – this was reality just a few weeks ago?!
Today’s reality is: will you get to sell the same way this year? The chances of large tradeshows, conferences, and even a meeting room with 3-4 buyers and decision influencers present will be slim. Customers will be very selective about who they let in their facilities; interactions are going to remain digital for some time.
I’ve heard sales people referred to as birds in cages who just want to fly. In reality, your wings have been clipped and you’ve been