Are You Just Speeding Up the Crap Your Sales Team Sends Out?

Are You Just Speeding Up the Crap Your Sales Team Sends Out?
leadershipteam
Thu, 06/20/2019 – 14:10
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I was having lunch with fellow sales consultants and our conversation moved to talking about the many marketing tech tools that sales organizations have to augment prospecting outreaches to clients. One of our colleagues spent most of her career in the business world of Silicon Valley. I was eager to hear her recommendations for the most effective platforms. 
Her answer made me laugh out loud:
“Most companies are just speeding up the crap their sales teams are sending out. They would be better off working on their messaging rather than trying to find a magic marketing tool.”
Words of wisdom. I’m sure you’ve received a few marketing messages through email, LinkedIn or voicemail that don’t resonate with you because of the “C” factor.  
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