A “Scary” Sales Tip from Zombie School

It’s not easy to become a zombie.  Every year thousands of people audition for a chance to play a zombie on TV’s hit series, The Walking Dead.  Once they make it through the initial casting process they are enrolled in Zombie School (yes, it’s a real thing) where they will learn what it takes to play the undead and make a chance at the final cut.
To stand out from the competition, the director at The Walking Dead’s Zombie School gave the wannabe-zombies some important direction:  Avoid doing the same old arms out in front, stereotypical Frankenstein-type zombie. Don’t just copy what everyone else is doing, make something your own.  His final words of advice:
“You have to find your inner zombie.”
Whether you’re competing for a role in a hit TV show or a role in your prospect’s business, doing the same thing as everyone else is not a winning strategy in