Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
How Do You Maintain Customer Experience on a Shrinking Budget? by Phil Britt
(CMSWire) While the most common recommendation is to demonstrate the value of CX programs well before the budget ax falls, that tactic may be too late and not enough to avoid cutbacks in a sharply declining economy. We asked CX professionals how they would handle a reduced budget.
My Comment: Throughout the COVID-19 pandemic companies were forced to cut expenses, overhead, etc. I cautioned clients to be careful where they cut and to try and stay away from places where their customers would notice. This article looks at how to maintain a good CX, while at the same