Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
Can Artificial Intelligence Improve Your Customer Service? by Mitul Makadia
(Business2Community) By transforming customer service interactions, AI-powered digital solutions are prepared to improve every aspect of your business including online customer experience, loyalty, brand reputation, preventive assistance, and even generation of revenue streams.
My Comment: There is a lot written about chatbots and AI (Artificial Intelligence). I have seen incredible strides over the past few years as these technologies improve. The question is, do they really improve your customer service? This article has plenty of information to make the case. As you read this, keep in mind, you must maintain the balance between what you do in the digital world and