2020 – An Emotional Slingshot

By Tibor Shanto
There is no denying the collective shock we all experienced when asked to lock down in spring. But in many ways that the “Re-Opening” may end up being more stressful for many. As sales professionals, we need to be cognizant of this while approaching prospects. Anyone with children or others they need to care for the pressure will be much greater than in the spring. Add to that most face the strain of having to salvage what is left of 2020. With many prospects lacking visibility in 2021, forecasting will be more of a black art than ever. All this should make the rest of 2020 an emotional slingshot, especially for the unprepared.
How’s The Family
While things were far from ideal in the spring, the unfamiliar was balanced by being together. While there were a lot of questions outside, at least everyone important was “inside, with us”. This made