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Why Sandler Salespeople Find Pain

Sandler Training - 8 August 2019

As a sales trainer, I get a lot of pushback about the word “pain.” Many of my clients reason that there are many other motives to explain why people buy. There have been multiple instances where they were offended by the very word “pain” and its negative connotation and then asked if we can call it something else instead. 
Read Time: 4 Minutes 

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