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Stop Killing Deals

Stop Killing Deals by George Brontén

Why do so many companies struggle with sales? Organizations spend billions of dollars on sales training and tools, yet sales effectiveness is on the decline.

This book unmasks three deadly assumptions that kill deals and harm sales organizations, then presents a framework for defeating those deadly assumptions and achieving scalable world-class sales performance. Implementing its recommendations will help you turn HOW you sell into a competitive advantage.

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