Senior Lecturer, Harvard Business School
Boston, Massachusetts, United States
Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with many companies on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, and services firms. He has written for numerous publications, and is the author most recently of Aligning Strategy and Sales (Harvard Business Review Press) which was cited as "the best sales book of the year" (Strategy + Business), "a must read" (Gartner), and "perhaps the best sales book ever" (Forbes).
Visit: frankcespedes.com