The sales methodology that outperforms all others

Every established sales methodology attracts its own fan base. Some are fans of SPIN®, others Challenger®, Miller-Heiman, Sandler, Solution Selling® and so on – the list goes on for ages. I’m particularly but not exclusively attracted to “value selling” myself.
Some of these methodologies have even seen fit to act as if their approach makes all others redundant. You may remember the Challenger-inspired and mischievously-titled article in the Harvard Business Review that proclaimed the “The End of Solution Sales”. It was a headline that may have sold a few more copies of their book but otherwise hardly justified the hype.
But amidst all these claims and counter-claims, one approach seems to consistently outperform all the others across a wide range of sales environments…
That methodology – if that is indeed the correct term – is “situational selling”. It recognises that there is no such thing as a “standard” sales situation and