Stop repeating these 3 things in your presentation. Stop repeating these 3 things in your…

Repetition can be a very effective way to make sure your key ideas are heard and remembered by your prospect.  It’s often helpful to repeat benefits, competitive differentiators, even the customer’s questions or words.  So how can repetition possibly hurt you in sales?
Human beings are quick to pick up on patterns. It allows us to sort and select what we give our attention to.  Because of its power, unconsciously used, repetitive behaviors, words or phrases can overshadow and detract from even the most brilliant of presentations or pitches.  For example:
John continually asks, “Does that make sense?” after each point. By the 4th time, his audience is mildly annoyed and starting to keep a tally in their head.
Like a song played entirely on the note of C, Mark delivers every word of his presentation at the same level. Like the teacher in Charlie Brown, all his audience hears after a few