Social Media Marketing: How to Get Started

By Pei-Ming Tokuda, Marketing Intern at Heinz Marketing
In the age of social media, it’s no secret companies need to be active on these platforms so not to be left behind. One amazing aspect of social media platforms is hey are free and reach millions around the world. As social media continues to grow, it can be hard to navigate each platform and get your brand noticed by your intended audience. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies.
Here is a breakdown of the most popular social media platforms for businesses and how to use each to maximize the exposure of your brand.
With over 2 billion active users on Facebook, it’s no surprise that this platform is the most popular for businesses. Every industry is on Facebook, so it’s important that your brand has a presence on this