Sales Pipeline Radio, Episode 157: Q&A with Frances Traisman @FrancesTraisman

By Matt Heinz, President of Heinz Marketing
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We were thrilled this last time, in an episode called, Baseball and B2B: Sales Lessons from the Seattle Mariners, to talk to Frances Traisman, Senior VP of Sales for the Seattle Mariners who joined me as we uncovered some great B2B lessons from baseball that apply to all businesses.
Here’s just a taste of Frances’ insights:
So as far as a strategy when it comes to sales, first and foremost if we’re talking from a B2B standpoint we’re listening to them about what’s important to them. So