Sales Culture is the Key to Growing Next-Generation Leaders

A firm’s growth can come from any number of places: whether it’s organic new business, acquisition, diversifying service offerings, or implementing value-based revenue models. If one thing is certain, there will be more disruption coming to professional services, not less.
A strong sales culture is essential for your organization’s future success. You’ll need more professionals selling as part of your succession planning practices. When your professionals are supported by a strong sales culture and equipped to sell, you’ll create more client opportunities, you’ll generate stronger revenues and profits, and you’ll be in a better position to diversify your services.
You’ll also cultivate a larger pool of talent for future firm leadership and potential partnership. Those future leaders will have proven they can generate revenue.
Whether you call it business development, or you call it sales, take steps to build the right culture in your organization. Selling, when done professionally, helps your prospects and