The role of a sales manager involves sales outcomes and manager responsibilities. There’s something else, too, that sets the most successful sales managers apart from others. That something extra is what inspires members of the team and ignites engagement and performance. It’s leadership. To be one of the best, you’ll need it all — sales manager leadership skills.
Developing a full skill set starts with understanding the difference between managing and leading. Both are important, and both are essential. Let’s start with this table to draw a stark contrast.