By Matt Heinz, President & Founder of Heinz Marketing
It was a little over four years ago that Jim Obermeyer finally convinced me to start a podcast. We call it radio, because technically it’s a live show every Thursday as part of a bank of content broadcast as an Internet radio package. We get far more people listening via the podcast subscription and RSS feed than listening live, but it’s still fun to call it Sales Pipeline Radio.
At the time most of my content was written (I’m a print journalist from back in the day) and had thought about diversifying my content format. And since I was in my high school’s radio broadcast club (true story…) I thought a podcast might be worth a shot.
In short, it’s one of the best content decisions I could have made and continues to be a foundational element of our content and business development strategy