Learn How to Achieve Revenue Responsibility with Marketing Goal Setting

By Payal Parikh, Director of Client Engagement at Heinz Marketing
As parents, we teach our kids to set some life goals. What do you want to become when you grow up? What profession do you want to take up for yourself? That’s a pretty high-level goal and I am sure elementary age kids change it every year!
As Angela Duckworth suggests in the Goal Hierarchy from her book GRIT– set up a top level-goal, some mid-level goals and multiple low-level goals. I also ask my kids to set up some goals for the school year, doesn’t have to be all academic. It could be learning a new musical instrument or making a new friend amidst online learning. The top-level goal translates into multiple daily/weekly goals to achieve her mid-level goal for the school year. I haven’t told her that it is one of my goals to make her more social and meet