The question posed in the headline regarding your B2B website is becoming increasingly important as buyers continue to change their habits alongside our advancing technology.
According to a recent CSO Insights study, “The Growing Buyer-Seller Gap,” nearly half (44.2%) of participants surveyed indicated that they identify a solution before they ever engage a salesperson.
This finding reveals a large majority of your target buying audience is finding other means to research their solution options. And, you can probably guess it: Your website plays a major role in whether or not these buyers decide to engage your salespeople.
For the most part, the aesthetic and branding of many B2B company’s websites are top-notch and commendable. And in more websites than not, any visitor can sense the pride the company has for its solutions and offerings.
But as a recent Forrester study has found, there is also a growing gap between B2B websites and the engagement