Is Sales Enablement Part of Your Digital Transformation Initiative? When —If Not NOW?

Did you ever imagine that a virus would be the ultimate trigger for organizations to focus on digital transformation? Probably not. Here we are, in the middle of a global COVID-19 pandemic that will forever change the way we live, the way we do business, and also the way we run sales enablement.
Observations on sales enablement after being silent for a few weeks
As I transitioned from one professional role to another over the last few weeks, I focused on observing, rather than actively participating in, the sales and sales enablement space. Here is what I found:
The approach is understood, but execution suffers.
There is no lack of research, data, expertise, and best practices on WHAT should be done to make sales enablement a powerful driving engine for sales transformation. Sales enablement leaders struggle with HOW to approach this. Even if they theoretically know about the need for a strategic, formalized, integrated