Guest Post: How to Enhance Customer Experience Through Change

This week we feature an article by Ricardo Saltz Gulko, managing director and co-founder of Eglobalis. He shares 5 habits of companies that went through dramatic transformation and still managed to improve the customer experience.
Over the last few months, most businesses have had the opportunity to reconsider processes, products, and people. For some, it has been a monumental and frustrating struggle, while others have been able to plan and execute deep changes that have improved adoption, satisfaction, safety, and (most likely) loyalty and growth for years to come.
No one wants global events like this nightmare pandemic to occur in the first place, much less ever again. However, the struggle to adapt over the last few months has created a new urgency to reimagine business models so that they become more capable of change.
Fortunately, there is no mystery to it. We have precedent in most industries and in some of the