![The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success by Tony Alessandra & Michael J. O'Connor](https://topsalesworld.com/wp-content/uploads/2010/04/Alessandra02_370x468-237x300.gif)
In this entertaining and thought-provoking book, Tony Alessandra and Michael O’Connor argue that the “Golden Rule” is not always the best way to approach people. Rather, they propose the Platinum Rule: “Do unto others as “they’d” like done unto them”. In other words, find out what makes people tick and go from there.