Customer Improvement Selling: Unlocking Commercial Potential in Technical Experts provides technical experts with a clear rationale and practical strategies to unlock their commercial potential. In my book, I provide Insights from behavioural science, commercial best practices and my own international research to help technical experts and business leaders to:
• Understand the drivers and optimise the impact of commercial potential in technical experts
• Determine how technical experts can create customer improvement opportunities and contribute to sustainable growth
• Implement a practical framework that helps technical experts to increase their commercial impact
• Open up leadership and HR silos to share best practices
