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Shawn Casemore

Open-Ended Question Examples: Turn No’s Into Win-Wins

Shawn Casemore - 17 June 2025

Open-ended question examples can be the difference between hitting a dead end and moving a conversation forward – especially when working with … [Read more...] about Open-Ended Question Examples: Turn No’s Into Win-Wins

Leverage Emotional Selling to Unlock Buyer Motivation

Shawn Casemore - 3 June 2025

Emotional selling is the key to turning interest into action. Facts inform, but feelings move people. In sales, our goal isn’t just to educate, it’s … [Read more...] about Leverage Emotional Selling to Unlock Buyer Motivation

Relationship Selling Strategy: How to Get & Keep Customers

Shawn Casemore - 19 May 2025

In today’s fast-moving and hypercompetitive marketplace, relationship selling has become one of the most effective ways for sales professionals to … [Read more...] about Relationship Selling Strategy: How to Get & Keep Customers

How to Get Customers by Standing Out: Dare to Differentiate!

Shawn Casemore - 7 May 2025

If you’re wondering how to get customers in today’s fast-paced, noisy marketplace, there’s one simple answer: be different. It sounds basic, but it’s … [Read more...] about How to Get Customers by Standing Out: Dare to Differentiate!

Strategic Cost Management: 4 Keys to Sales Profit & Growth

Shawn Casemore - 23 April 2025

Strategic cost management isn’t just a finance tactic—it’s your sales team’s secret weapon for boosting profit margins. As the economy continues to … [Read more...] about Strategic Cost Management: 4 Keys to Sales Profit & Growth

What is Sales Transformation? Why Training Alone Isn’t Enough

Shawn Casemore - 13 April 2025

Sales transformation isn’t just a buzzword—it’s what most business leaders are looking for when they ask about sales training. I was reminded of this … [Read more...] about What is Sales Transformation? Why Training Alone Isn’t Enough

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