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George Brontén

Are you promoting the wrong salespeople?

George Brontén - 27 June 2018

It’s a tale as old as time: You’ve got a high performing salesperson shredding through all their goals, and you want to reward them with a … [Read more...] about Are you promoting the wrong salespeople?

Accelerating Sales Cycles

George Brontén - 24 June 2018

Today’s case covers the topic of how to accelerate sales cycles and improve cash flow. Many companies think that sales cycles have to be as long … [Read more...] about Accelerating Sales Cycles

What exactly is a value proposition?

George Brontén - 20 June 2018

Everybody knows you need a good value proposition in order to sell effectively. But does anyone know exactly what a value proposition is? If you ask … [Read more...] about What exactly is a value proposition?

Is sales "process" really the right metaphor?

George Brontén - 17 June 2018

The term “sales process” has become an almost universal cliché (and yes, I have been as guilty as the rest). Research is regularly … [Read more...] about Is sales "process" really the right metaphor?

Do women make better salespeople than men?

George Brontén - 13 June 2018

When I meet sales leaders for the first time, one of the questions I usually ask is, “Who is your top salesperson?” Very often, the answer … [Read more...] about Do women make better salespeople than men?

The Bloated Pipeline

George Brontén - 10 June 2018

Today’s case covers a common issue with a new sales hire’s ability to close deals consistently in a complex B2B sales environment. Pressed … [Read more...] about The Bloated Pipeline

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