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George Brontén

Unqualified Sales Meetings

George Brontén - 8 July 2018

Today’s case covers a common issue within sales departments, when salespeople waste unnecessary time with unqualified leads. This often happens … [Read more...] about Unqualified Sales Meetings

Why I want to stop talking about sales technology

George Brontén - 4 July 2018

I care a lot about sales technology, and what it can do for sales teams. But for one day, I am going to stop talking about it. Why? Because for a … [Read more...] about Why I want to stop talking about sales technology

Abandoning Excellence

George Brontén - 1 July 2018

Sometimes, I reflect on the “good old days.” Things were certainly different, I do think at a macro level things are far better than … [Read more...] about Abandoning Excellence

Are you promoting the wrong salespeople?

George Brontén - 27 June 2018

It’s a tale as old as time: You’ve got a high performing salesperson shredding through all their goals, and you want to reward them with a … [Read more...] about Are you promoting the wrong salespeople?

Accelerating Sales Cycles

George Brontén - 24 June 2018

Today’s case covers the topic of how to accelerate sales cycles and improve cash flow. Many companies think that sales cycles have to be as long … [Read more...] about Accelerating Sales Cycles

What exactly is a value proposition?

George Brontén - 20 June 2018

Everybody knows you need a good value proposition in order to sell effectively. But does anyone know exactly what a value proposition is? If you ask … [Read more...] about What exactly is a value proposition?

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