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George Brontén

How to Harness Shoshin to Improve Sales Effectiveness

George Brontén - 21 November 2018

Whenever someone tells me they have 10 years of experience, I always wonder: Do they really have ten years, or do they have one year of experience … [Read more...] about How to Harness Shoshin to Improve Sales Effectiveness

Are You Learning Yesterday’s Skills For Tomorrow’s Buyers?

George Brontén - 18 November 2018

Every time I meet sales enablement and sales executives, I ask, “What are the critical skills you are focusing on training and developing your … [Read more...] about Are You Learning Yesterday’s Skills For Tomorrow’s Buyers?

How to sell an $85 bottle of water and why you shouldn't want to

George Brontén - 14 November 2018

I recently got back from Vegas. I was at a conference there, staying in a very nice, high-end hotel. The hospitality was delightful. The room was … [Read more...] about How to sell an $85 bottle of water and why you shouldn't want to

Sales pipeline management: let’s stop confusing progress with probability

George Brontén - 11 November 2018

Sales forecasting is hard. For proof, you need look no further than the 2018 CSO Insights Sales Performance study, which reported that on average a … [Read more...] about Sales pipeline management: let’s stop confusing progress with probability

Why working harder might make you less effective

George Brontén - 7 November 2018

“Grind till you shine.” “The price of success is hard work.” “Success is 1% inspiration and 99% perspiration.” … [Read more...] about Why working harder might make you less effective

Automating Stupidity

George Brontén - 4 November 2018

I have a very good friend, Dr. Howard Dover. He does wickedly smart things in driving the sales curriculum at UT Dallas. Every once in a while, I get … [Read more...] about Automating Stupidity

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