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George Brontén

3 ways your marketing team is wasting their time

George Brontén - 2 January 2019

You know this story. Sales thinks marketing is out of touch. Marketing thinks sales is lazy. … [Read more...] about 3 ways your marketing team is wasting their time

The keys to engaging our stakeholders

George Brontén - 30 December 2018

Our prospective customers are far more likely to want to engage with us if they believe that they are likely to learn something valuable from us. Most … [Read more...] about The keys to engaging our stakeholders

Here are our top 3 most popular posts from 2018

George Brontén - 26 December 2018

Every year on the Membrain blog, we publish more than 100 articles. Of those 100, a few inevitably rise to the top in popularity. … [Read more...] about Here are our top 3 most popular posts from 2018

Sales Talent Is A Problem, Is It Worth Solving?

George Brontén - 23 December 2018

I just read a provocative post. Sales Talent Is A Problem, Is it Worth Solving, by the folks at CSO Insights. It’s an interesting view, in the … [Read more...] about Sales Talent Is A Problem, Is It Worth Solving?

Software pricing is annoying but it doesn't have to be that way

George Brontén - 19 December 2018

What follows is not a true story, except that it is. … [Read more...] about Software pricing is annoying but it doesn't have to be that way

Six Simple Steps to Pipeline Predictability

George Brontén - 16 December 2018

It’s very common for companies we work with to have a pipeline management and review process in place. It’s also very common for us to … [Read more...] about Six Simple Steps to Pipeline Predictability

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