CSO Insights has published their 2018-2019 Sales Performance Study, and the headline news sounds promising: More organizations are attaining … [Read more...] about 6 reasons revenue attainment may be the wrong measure for success
Sales Training And The “Forgetting Curve”
Every year, billions are spent in sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days. As a result, what … [Read more...] about Sales Training And The “Forgetting Curve”
3 ways your marketing team is wasting their time
You know this story. Sales thinks marketing is out of touch. Marketing thinks sales is lazy. … [Read more...] about 3 ways your marketing team is wasting their time
The keys to engaging our stakeholders
Our prospective customers are far more likely to want to engage with us if they believe that they are likely to learn something valuable from us. Most … [Read more...] about The keys to engaging our stakeholders
Here are our top 3 most popular posts from 2018
Every year on the Membrain blog, we publish more than 100 articles. Of those 100, a few inevitably rise to the top in popularity. … [Read more...] about Here are our top 3 most popular posts from 2018
Sales Talent Is A Problem, Is It Worth Solving?
I just read a provocative post. Sales Talent Is A Problem, Is it Worth Solving, by the folks at CSO Insights. It’s an interesting view, in the … [Read more...] about Sales Talent Is A Problem, Is It Worth Solving?
