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George Brontén

Is the bandwagon effect destroying your effectiveness?

George Brontén - 13 March 2019

What do fashion trends, U.S. elections, and your sales team have in common? They’re all influenced, for better and worse, by the bandwagon … [Read more...] about Is the bandwagon effect destroying your effectiveness?

Our Numbers Aren’t Laws Of Physics!

George Brontén - 10 March 2019

We tend to think of the Laws Of Physics as fundamental truths about how things behave.* For example, F=M x A (Force is equal to Mass times … [Read more...] about Our Numbers Aren’t Laws Of Physics!

4 ways ‘cramming’ is killing your sales

George Brontén - 6 March 2019

When you were young, did you ever stay up all night “cramming” for a test? Did the adults in your life criticize you for this behavior, … [Read more...] about 4 ways ‘cramming’ is killing your sales

If you really want to shorten your sales cycle, slow down!

George Brontén - 3 March 2019

If the conversations I’ve been having with sales leaders recently are anything to go by, our sales pipelines are full of opportunities that … [Read more...] about If you really want to shorten your sales cycle, slow down!

If the right thing doesn’t exist… make it!

George Brontén - 27 February 2019

Twenty years ago, I told my family I wanted to buy a piece of bare land and build a house on it. My wife thought I was crazy. … [Read more...] about If the right thing doesn’t exist… make it!

An Easier Way to Coach Salespeople – For a While

George Brontén - 24 February 2019

One of the challenges that sales managers have is their trepidation around transitioning from very little coaching to daily coaching; and at the same … [Read more...] about An Easier Way to Coach Salespeople – For a While

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