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George Brontén

Who should head up enablement?

George Brontén - 27 March 2019

When they were little, my kids were great salespeople. If they wanted something and they knew it was going to be a hard sell, they’d establish … [Read more...] about Who should head up enablement?

ad-hoc projects: another nail in the coffin of BANT

George Brontén - 24 March 2019

It surprises and shocks me how many sales organisations still regard BANT as a practical way of qualifying sales opportunities. For those who are … [Read more...] about ad-hoc projects: another nail in the coffin of BANT

5 steps to get sales enablement right

George Brontén - 20 March 2019

The number of companies with a dedicated sales enablement function has increased from less than 20% to more than 60% in just a few years[1]. On … [Read more...] about 5 steps to get sales enablement right

Why Is Managing Change So Hard? Here’s How Executives Can Succeed Every Time

George Brontén - 17 March 2019

Change can be hard, but it’s often inevitable and necessary for companies to ensure future success. Companies budget significant amounts of … [Read more...] about Why Is Managing Change So Hard? Here’s How Executives Can Succeed Every Time

Is the bandwagon effect destroying your effectiveness?

George Brontén - 13 March 2019

What do fashion trends, U.S. elections, and your sales team have in common? They’re all influenced, for better and worse, by the bandwagon … [Read more...] about Is the bandwagon effect destroying your effectiveness?

Our Numbers Aren’t Laws Of Physics!

George Brontén - 10 March 2019

We tend to think of the Laws Of Physics as fundamental truths about how things behave.* For example, F=M x A (Force is equal to Mass times … [Read more...] about Our Numbers Aren’t Laws Of Physics!

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