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George Brontén

How to make win/loss analysis more useful

George Brontén - 3 April 2019

Win/loss analysis should be a critical tool for improving sales force effectiveness, yet many organizations only analyze some of their wins and … [Read more...] about How to make win/loss analysis more useful

Data Reveals the Second Biggest Obstacle to Closing More Sales

George Brontén - 31 March 2019

Whichever way you turn, wherever you look, and whatever you listen to there is data. Polls, surveys, metrics, analytics, analyses, white papers, … [Read more...] about Data Reveals the Second Biggest Obstacle to Closing More Sales

Who should head up enablement?

George Brontén - 27 March 2019

When they were little, my kids were great salespeople. If they wanted something and they knew it was going to be a hard sell, they’d establish … [Read more...] about Who should head up enablement?

ad-hoc projects: another nail in the coffin of BANT

George Brontén - 24 March 2019

It surprises and shocks me how many sales organisations still regard BANT as a practical way of qualifying sales opportunities. For those who are … [Read more...] about ad-hoc projects: another nail in the coffin of BANT

5 steps to get sales enablement right

George Brontén - 20 March 2019

The number of companies with a dedicated sales enablement function has increased from less than 20% to more than 60% in just a few years[1]. On … [Read more...] about 5 steps to get sales enablement right

Why Is Managing Change So Hard? Here’s How Executives Can Succeed Every Time

George Brontén - 17 March 2019

Change can be hard, but it’s often inevitable and necessary for companies to ensure future success. Companies budget significant amounts of … [Read more...] about Why Is Managing Change So Hard? Here’s How Executives Can Succeed Every Time

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