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George Brontén

Is your sales technology a "tomtebloss"?

George Brontén - 8 May 2019

Like many Americans, we Swedish celebrate the New Year with fireworks, sparkling wine, and lots of snacks. Among our children, "tomtebloss" are a … [Read more...] about Is your sales technology a "tomtebloss"?

What’s Next? What’s Your Deal Strategy?

George Brontén - 5 May 2019

In any given year, I may be involved in doing 100’s of deal or opportunity reviews. Inevitably, I end up asking many of the same questions: … [Read more...] about What’s Next? What’s Your Deal Strategy?

Do you know how often you drop the baton?

George Brontén - 1 May 2019

In the 2008 Olympics, the men’s U.S. 400-meter relay team was considered a sure thing for the finals. They had some of the world’s fastest … [Read more...] about Do you know how often you drop the baton?

The mashup of Sales Enablementand Sales Effectiveness to Drive Sales Productivity

George Brontén - 28 April 2019

I’ll be speaking on this topic at ATD ICE this year in the Sales Enablement Track. The goal of the presentation is to share how to support sales … [Read more...] about The mashup of Sales Enablementand Sales Effectiveness to Drive Sales Productivity

How To compete in a New Environment

George Brontén - 24 April 2019

GLC Minerals is a 5th-generation family-owned company selling a product literally as old as the earth: Pure calcium carbonate. Operating in business … [Read more...] about How To compete in a New Environment

Critical to B2B sales success – stakeholder assessments

George Brontén - 21 April 2019

One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our sales cycle - is that we … [Read more...] about Critical to B2B sales success – stakeholder assessments

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