Even companies that enjoy the luxury of clearly superior products, realise that those products will not sell themselves. … [Read more...] about If You Don’t Understand It How Can You Manage It?
Why Sales Coaching Needs to Get Closer to the Individual
Have you heard the phrase, “Never in the history of calming down, has anyone ever actually calmed down, by being told to calm down”? … [Read more...] about Why Sales Coaching Needs to Get Closer to the Individual
A Progressive Approach to Qualification (that isn't BANT)
Like a growing number of other commentators, I have come to believe that the traditional BANT (Budget, Authority, Need and Timeframe) approach to … [Read more...] about A Progressive Approach to Qualification (that isn't BANT)
Here's how to reduce friction in sales
“The mitigation of friction which impedes sales.”That’s Bob Britton, in a guest post on this blog, defining sales enablement. While … [Read more...] about Here's how to reduce friction in sales
The MOST important thing to know about sales enablement
It’s not often that a piece of research comes out that really shakes the sales game. Recently, I believe that a CSO Insights report did just … [Read more...] about The MOST important thing to know about sales enablement
A Brief History of the CRM
For salespeople entering the workforce today, it may be unimaginable that there once was a time before CRM. A time when contacts were managed in a … [Read more...] about A Brief History of the CRM
