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George Brontén

Why you should stop cooperating with your buyers

George Brontén - 24 July 2019

“Cooperation is not good enough,” says Tim Ohai, Global Lead, Sales Process & Methodology at Workday. In this guest post on … [Read more...] about Why you should stop cooperating with your buyers

What a Window Washing Company Can Teach You About Complex B2B Sales

George Brontén - 21 July 2019

Up until the other day, any possible connection between window washing and complex B2B sales would have never entered my mind. That is, not until we … [Read more...] about What a Window Washing Company Can Teach You About Complex B2B Sales

You don't have as much time as you think

George Brontén - 17 July 2019

Most sales professionals are notorious optimists. We always think our next big sale is right around the corner, that the opportunity we were excited … [Read more...] about You don't have as much time as you think

Why Speed on Base Wins in Baseball and Sales

George Brontén - 14 July 2019

Dave Roberts' stolen base in game four of the 2004 American League Championship started the Red Sox historic comeback against the Yankees that … [Read more...] about Why Speed on Base Wins in Baseball and Sales

How to create an anti-sales culture on your team

George Brontén - 10 July 2019

Have you heard the story about the new sales director, whose predecessor handed him three envelopes on the first day of the job? … [Read more...] about How to create an anti-sales culture on your team

Sales enablement technology – good or bad?

George Brontén - 7 July 2019

Technology is great when it’s used effectively for the right reasons. But far too often sales enablement technology simply allows us to do … [Read more...] about Sales enablement technology – good or bad?

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