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George Brontén

How to create an anti-sales culture on your team

George Brontén - 10 July 2019

Have you heard the story about the new sales director, whose predecessor handed him three envelopes on the first day of the job? … [Read more...] about How to create an anti-sales culture on your team

Sales enablement technology – good or bad?

George Brontén - 7 July 2019

Technology is great when it’s used effectively for the right reasons. But far too often sales enablement technology simply allows us to do … [Read more...] about Sales enablement technology – good or bad?

You made your Hydra, here's how to unmake it

George Brontén - 3 July 2019

You know this scenario. You wanted to enable your sales team, so you purchased a CRM from a trusted vendor that promised you everything. … [Read more...] about You made your Hydra, here's how to unmake it

Why Your Investment in Sales Tech Might Not Be Paying Off

George Brontén - 30 June 2019

I was at a golf practice range the other day. I took a nice, easy swing, heard that ultra-satisfying “click”, and watched the ball travel … [Read more...] about Why Your Investment in Sales Tech Might Not Be Paying Off

How poor sales tactics destroy sales with bad evolution

George Brontén - 26 June 2019

Far off the coast of Ecuador, deep in the South Pacific Ocean, lies a collection of tiny, remote islands called the Galapagos. There in that ocean, in … [Read more...] about How poor sales tactics destroy sales with bad evolution

Four Components to Optimize Your Sales Organization

George Brontén - 23 June 2019

A while back, I gave a presentation at the ESA Leadership Summit on ways to optimize a sales organization. The four components and main points I … [Read more...] about Four Components to Optimize Your Sales Organization

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