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George Brontén

Here’s why you need to stop talking about sales opportunities

George Brontén - 16 October 2019

Words can change your brain. That’s the conclusion of Andrew Newberg, M.D. and Mark Robert Waldman in their book by that title, and they should … [Read more...] about Here’s why you need to stop talking about sales opportunities

A fresh perspective on the Challenger Sale research

George Brontén - 13 October 2019

First published in 2011, “The Challenger Sale” must be one of the most widely-read sales books of the past decade, and with good reason. … [Read more...] about A fresh perspective on the Challenger Sale research

How to improve performance with a shared sales language

George Brontén - 9 October 2019

In the sales industry, we often talk about how process, methodology, technology, and enablement can improve performance. … [Read more...] about How to improve performance with a shared sales language

How Big of a Role Does Age Play in Sales Effectiveness?

George Brontén - 6 October 2019

I'll be 64 in November which means that just like everyone else, I'm getting older. There are certain things that younger people do that change when … [Read more...] about How Big of a Role Does Age Play in Sales Effectiveness?

The call of the machine, or how to make selling more human

George Brontén - 2 October 2019

You know that scene in The Matrix when Neo wakes up in a metal tank and discovers that his entire life has been a lie and that he is merely a battery … [Read more...] about The call of the machine, or how to make selling more human

Sales Effectiveness: Nature or Nurture?

George Brontén - 29 September 2019

There are no perfect salespeople born into this world. At least I haven’t met any. … [Read more...] about Sales Effectiveness: Nature or Nurture?

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