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George Brontén

5 Questions from Psychology You Need to Ask Your Sales Team

George Brontén - 30 October 2019

“There are five questions that determine whether a person will do something or not. These five questions have been heavily investigated at the … [Read more...] about 5 Questions from Psychology You Need to Ask Your Sales Team

How to stop losing sales – forever

George Brontén - 23 October 2019

What if I told you that our organization never loses a sale? It’s true. We never do. We also don’t pursue opportunities. … [Read more...] about How to stop losing sales – forever

The Golden Egg(s) Nestling in Your Basket

George Brontén - 23 October 2019

From quite early on, in our sales careers, we are encouraged to explore every sales opportunity that presents itself – in fact, in some … [Read more...] about The Golden Egg(s) Nestling in Your Basket

It Is ALWAYS About Execution

George Brontén - 20 October 2019

I’ve been writing a lot about our Sales Execution Framework and a “Back To Basics” approach to sales management and selling. These … [Read more...] about It Is ALWAYS About Execution

Here’s why you need to stop talking about sales opportunities

George Brontén - 16 October 2019

Words can change your brain. That’s the conclusion of Andrew Newberg, M.D. and Mark Robert Waldman in their book by that title, and they should … [Read more...] about Here’s why you need to stop talking about sales opportunities

A fresh perspective on the Challenger Sale research

George Brontén - 13 October 2019

First published in 2011, “The Challenger Sale” must be one of the most widely-read sales books of the past decade, and with good reason. … [Read more...] about A fresh perspective on the Challenger Sale research

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