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George Brontén

Here's how to be less like a predator and more mycorrhizal fungus

George Brontén - 20 November 2019

Every sales leader appreciates a great salesperson who can “hunt” and "close more logos” than anyone else. But in the complex b2b … [Read more...] about Here's how to be less like a predator and more mycorrhizal fungus

Predictable Buying

George Brontén - 17 November 2019

We spend lots of time and money trying to create predictable revenue, increasing the predictability of our sales approaches. We constantly engineer, … [Read more...] about Predictable Buying

Win more with old-fashioned, in-person sales meetings

George Brontén - 13 November 2019

Despite reports to the contrary, the old-fashioned, in-person sales meeting isn’t dead. … [Read more...] about Win more with old-fashioned, in-person sales meetings

Selling against the status quo

George Brontén - 10 November 2019

You’re probably all too well aware of the statistic that the majority of apparently well-qualified complex B2B buying journeys end with the … [Read more...] about Selling against the status quo

Can a unique Way of Selling win more deals?

George Brontén - 6 November 2019

My wife and I love a little restaurant near our home. They have the absolute best poke bowl we’ve eaten anywhere. … [Read more...] about Can a unique Way of Selling win more deals?

How All Those Trucks on the Road Can Help You Stop Discounting

George Brontén - 3 November 2019

We've been doing a lot of traveling this summer to baseball tournaments (20-second video showing how one playoff game ended), college baseball … [Read more...] about How All Those Trucks on the Road Can Help You Stop Discounting

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