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George Brontén

How to use account planning to improve customer success

George Brontén - 10 June 2020

When most sales professionals talk about account planning, they immediately think of how they can maximize the revenue from their existing accounts. … [Read more...] about How to use account planning to improve customer success

Banish farmers and farming!

George Brontén - 7 June 2020

No, I’m not making a political statement about our agricultural sector. Farmers and farming are what brings food to all of us. … [Read more...] about Banish farmers and farming!

What do you wish salespeople would stop doing?

George Brontén - 3 June 2020

Ask anyone on the street what they wish salespeople would stop doing, and there’s a good chance they’ll have a long list. But we wanted to … [Read more...] about What do you wish salespeople would stop doing?

The Problem with Account Plans…

George Brontén - 31 May 2020

Many of the clients I’ve been working with have been attempting to implement some form of account planning. Far fewer seem to be happy with the … [Read more...] about The Problem with Account Plans…

How and when to leave Salesforce CRM

George Brontén - 27 May 2020

So, you’ve come to the conclusion that Salesforce is no longer the right tool for your team. It’s too big, too complex, too cumbersome, … [Read more...] about How and when to leave Salesforce CRM

The obvious benefits of taking a team approach

George Brontén - 24 May 2020

According to recent research it has been suggested that team selling increases your chances of closing a deal by more than 250% compared to selling … [Read more...] about The obvious benefits of taking a team approach

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