Bob Apollo

This article was first published in the February 2025 edition of Top Sales Magazine (link below). It’s hard to avoid the conclusion that the ability … [Read more...] about Why Facts Matter When Forecasting

This article was originally published in the January 2025 edition of Top Sales Magazine (link below). Traditional wisdom suggests that following a … [Read more...] about What’s more important: our Sales Process, or our Customer’s Buying Journey?

This article originally appeared in Top Sales Magazine (link below). Sales playbooks have come a long way since their early manifestations as a … [Read more...] about The Future of Sales Playbooks

  Finding and recruiting good people into any position is hard. Hiring consistently great salespeople is particularly challenging - and the sad truth … [Read more...] about Sales Managers and Leaders: are you 100% happy with the hires you have made in the past 12 months?

This article was first published in the October 2024 edition of Top Sales Magazine: Recruiting the right new salesperson - as any sales manager will … [Read more...] about Why sales-specific assessments are critical to recruitment and development

According to marketers, every company needs a clear and consistent “value proposition” for every significant offering – and that may be enough when it … [Read more...] about Webinar: why salespeople cannot rely on generic value propositions