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Bob Apollo

Sales Managers and Leaders: are you 100% happy with the hires you have made in the past 12 months?

Bob Apollo - 18 November 2024

  Finding and recruiting good people into any position is hard. Hiring consistently great salespeople is particularly challenging - and the sad truth … [Read more...] about Sales Managers and Leaders: are you 100% happy with the hires you have made in the past 12 months?

Why sales-specific assessments are critical to recruitment and development

Bob Apollo - 3 October 2024

This article was first published in the October 2024 edition of Top Sales Magazine: Recruiting the right new salesperson - as any sales manager will … [Read more...] about Why sales-specific assessments are critical to recruitment and development

Webinar: why salespeople cannot rely on generic value propositions

Bob Apollo - 30 September 2024

According to marketers, every company needs a clear and consistent “value proposition” for every significant offering – and that may be enough when it … [Read more...] about Webinar: why salespeople cannot rely on generic value propositions

Walking the Talk with AI

Bob Apollo - 23 September 2024

The latest edition of the International Journal of Sales Transformation focuses on a topic that is already having a profound impact on the future of … [Read more...] about Walking the Talk with AI

If you’re not going to coach your salespeople, don’t bother training them

Bob Apollo - 4 September 2024

This article was first published in the September 2024 issue of Top Sales Magazine ... Numerous studies have shown that without reinforcement, most … [Read more...] about If you’re not going to coach your salespeople, don’t bother training them

B2B opportunity qualification: beyond BANT and MEDDIC to IMPACCT

Bob Apollo - 5 August 2024

This article was first published on LinkedIn, stimulated by an article by Mark Gibson. The qualification of complex B2B sales opportunities has come … [Read more...] about B2B opportunity qualification: beyond BANT and MEDDIC to IMPACCT

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