For decades, authors of books about selling have sought to promote the perfect methodology – the idea that there is “one best way” to sell. Whether … [Read more...] about Why the Future of B2B Selling Must Be Situationally Adaptive
Could This be Your Most Valuable Sales Tool?
If you (or your salespeople) are involved in complex B2B sales, then there is one particularly valuable sales tool that must be applied to every … [Read more...] about Could This be Your Most Valuable Sales Tool?
Business Case is More Important Than Budget
In sales organizations that still use BANT as their primary qualification framework, salespeople are encouraged to primarily qualify sales … [Read more...] about Business Case is More Important Than Budget
The vital relationship between Well-Being, Motivation, and Retention in Modern Sales
In too many sales environments, performance and productivity are largely seen as endpoints to be optimised through processes, metrics, tools, and … [Read more...] about The vital relationship between Well-Being, Motivation, and Retention in Modern Sales
Getting the Right Salespeople in the Right Seats on the Right Bus – In 2025
More than two decades ago - in “Good to Great” - Jim Collins spoke about getting the right people on the bus, in the right seats, and the wrong … [Read more...] about Getting the Right Salespeople in the Right Seats on the Right Bus – In 2025
No Fit, No Deal: Why ICP Fit Must be the First Thing You Qualify in Complex B2B Sales
By their very nature, high-value complex B2B sales typically involve multiple stakeholders, lengthy and frequently convoluted buying journeys and … [Read more...] about No Fit, No Deal: Why ICP Fit Must be the First Thing You Qualify in Complex B2B Sales
