9 Questions for B2B Buyer Persona Success

By Win Salyards, Marketing Coordinator at Heinz Marketing
So you have an understanding of your buying committee and how to market to them, now it’s time to build out your buyer personas.
Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t a grouping of stereotypes or uninformed assumptions. That won’t get you anywhere. By asking the right questions you get a framework for researching and building a buyer dossier that fits within the larger story of your ICP and buyer’s journey. But what are the questions to ask?
If you have ever taken a class on acting, story writing or played D&D you know understanding your characters takes time and empathetic thought—putting yourself into the shoes of the character within the setting. While building personas isn’t creating or acting a fictional character in a play or in a story,