Your Referral Network Is Shrinking [Why That’s a Good Thing]

Do you really need more people in your business network?
Well, yes and no. I’m sure you have people in your business network you never talk to. I do. And while I want to remain connected with them, how I stay in touch depends on the value we provide each other.
You receive my weekly emails and a recap at the end of every month. But I don’t really know you unless you reach out to me—which I encourage you to do. You might have a question about referral selling I can answer, want to work together to build a referral culture, or put me in touch with a perfect referral partner. We’ll become part of each other’s business network. But chances are, we’ll never be a part of each other’s inner circle. Because those circles are small. And that’s OK.
There are a finite number of people with whom we can have